Who We Are

Strategic Media Insight

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Holding a higher standard

Welcome

Strategic Media Insight was founded by Bob Iafrate to provide unique marketing-based proven media solutions for companies to increase sales and to create brand awareness for their products and services.

Experienced and capable

With over 30 plus years as a marketing consultant in the media business with extensive experience in both overseeing sales and in managing client accounts, Bob has gained the knowledge and confidence to optimize a company’s advertising budget and to help their clients achieve their marketing goals.

Applying the necessary tools

Strategic Media Insight takes particular pride in applying creative input and practiced critical analysis skills to every project we approach. Our professional marketing consultants work with a wide range of companies, including hospitals and medical facilities, car dealerships, retail operations and attorney and financial services. We have placed advertising throughout the United States, including Alaska and Hawaii. With our careful consideration of all involved factors, we have developed an advanced marketing strategy that utilizes all necessary information in order to appropriately target the desired client base.

For more information about the services we provide, please contact our office in San Diego at 858-832-1470 or complete the convenient form on our contact page.

Company background

With over 30 years of experience, principal owner Bob Iafrate is a knowledgeable media buyer, capable of placing accurately targeted advertisement throughout a wide range of media formats, including broadcast and cable TV, radio, internet, newspaper, magazines and direct mail. Because of his extensive broadcast background and experience as media buyers, he has gained numerous long-term relationships with the media community. These relationships allow him to negotiate the best possible rates and pricing for their clients.

Many of our clients continue to advertise month in and month out because the marketing and promotional plans we implement create results that turn into increased sales. We continually follow up to monitor the success of our campaigns and constantly work to improve and increase our clients' results and expectations.

Strategic Media Insight will handle all facets of your company’s advertising from initial concept to demographic assessment and commercial production, negotiate the best possible rates and provide accurate documentation and invoicing in a timely manner.

Bob is ethical, honest, detail-oriented and always watches out for his clients' best interests.

Bob Iafrate

BOB IAFRATE HAS OVER 30 YEARS OF BROADCAST AND MARKETING EXPERIENCE IN THE SAN DIEGO ADVERTISING MARKET.

Bob is a driven perfectionist who has achieved great success in every management position in his 31 years in broadcasting. From General Sales Manager at KGB-FM for 21 years where they were a consistent top 2 billing station for each of the 21 years to Clear Channel Director of Sales where they achieved an unprecedented 58% share of all local business…a record that still stands!! Simply stated, Bob gets it done and gets it done the right way!!!

Bob Iafrate’s market reputation is among the highest in San Diego and in all the markets where he has done business. He has outstanding media relationships that translate into very beneficial results for all his clients. After accomplishing great things in his 31 years in the radio broadcast industry, Bob has been equally successful in the Advertising Agency side of the business since January 2005.

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